I'm Safira — a Marketing Communication graduate who builds at the intersection of brand, growth, and product. From scaling TikTok creator ecosystems to founding Writeen and shipping Seoul Always solo, I like owning a problem end to end.
I'm a Marketing Communication graduate (S.Ikom) from Universitas Mercu Buana, finishing in 2026 with a 3.9 GPA. My work sits between two disciplines: understanding people well enough to market to them, and building the products that serve them.
That's shown up as scaling creator partnerships at TikTok and TNT Media, founding Writeen — an ed-tech literacy platform — and, more recently, designing and shipping Seoul Always entirely on my own, from empathy map to live product.
I care most about the handoff between insight and execution — the point where market research becomes a pitch deck, a pitch deck becomes a Business Model Canvas, and a BMC becomes a working interface someone can actually click through.
From a literacy startup to a solo-built e-commerce product — each one paired research with execution.
I identified a critical gap in Indonesian youth digital literacy and academic access, which led to designing a one-on-one mentoring, gamified e-learning and publication ecosystem. Using deep market sizing and a Business Model Canvas, I built logical learning paths and interactive quizzes that lower the barrier for students and young writers to develop and showcase their work.
Empowered hundreds of youth nationwide to learn and enhance literacy skills — earning a Gold Medal at KIWIE 2025, 1st Place at the UNPAR Pitching Competition, a Silver Medal at the World Young Inventor Exhibition (WYIE), and a Top 20 spot in Pertamuda 2024.
End-to-end product architecture, user-centric problem solving, empathy mapping, pitching to partners, and using technology to drive scalable social impact.
ByteDance
I designed a strategic acquisition roadshow spanning 5 major Indonesian cities and 10+ exclusive matchmaking sessions to streamline creator-merchant collaboration, engineering an operational framework that aligned regional creator management workflows with platform incentives.
Exponentially scaled regional partner engagement and accelerated high-performing merchant transactions across the ecosystem.
Multi-region stakeholder management, large-scale ecosystem roadshow execution, and platform-level partner acquisition strategy.
TNT Media
I recognized the fragmentation between regional digital creators and local economic opportunities, and initiated a data-driven event strategy — TNT Creator Fest in Solo Baru and Creator Connect at the TikTok Official Office — conducting market analysis to align brand partnerships with creator talent.
Connected 250+ local creators and stakeholders, driving measurable engagement and economic collaboration across regional networks.
The deep process behind large-scale event logistics, ecosystem alignment, and data-backed stakeholder management.
Self-initiated
I examined the friction points in cross-border e-commerce and personal procurement to build a transparent, curated Korean lifestyle and beauty shopping platform — designing a streamlined digital catalog and a data-driven inventory pipeline that gives customers verified authenticity and clear pricing.
Delivered transparent product tracking and verified authenticity for customers, while optimizing fulfillment workflows for a reliable, scalable cross-border operation.
User-centric product design — translating customer trust barriers into intuitive interface solutions and data-driven inventory flows.
Internkuy · Careerkuy · Volunteerkuy
I recognized the lack of accessible career development resources for Indonesian youth and helped design a structured community platform focused on skill building and mentorship, implementing data-driven engagement initiatives and collaborative learning programs to bridge education and workforce readiness.
Empowered young people across multiple program tracks, enabling measurable soft-skills development and direct access to career mentorship and professional opportunities — including a single intake that drew 2,000+ applicants.
Community-led product iteration — listening to user needs, designing collaborative learning frameworks, and tracking engagement metrics.
The five case studies above sit inside a broader track record — here's the full picture.
TNT Media — led TNT Creator Fest & Connect, detailed above.
TikTok Indonesia (ByteDance) — nationwide affiliate roadshow, detailed above.
Seoul Always (self-initiated) — designed and shipped solo, detailed above.
Writeen — literacy & ed-tech venture, detailed above.
Ecoparti × Komunita — partnered with Indonesia's Ministry of Finance on a household waste management awareness campaign, lifting community engagement by 110% and content reach by 50%.
Produktifkuy — youth career development platform, detailed above.
Lokalate by PT. Nutrifood Indonesia — named a Top 4 Business Proposal Writer in the DKI Jakarta region.
Universitas Mercu Buana · Alumna · Graduated 2026 · GPA 3.9/4.0
Catholic Parahyangan University · Sep — Dec 2024
Vocational School 6 Jakarta · Aug 2019 — Jul 2022
I'm open to marketing, growth and product conversations — reach out through whichever channel is easiest.